Career in CSR : WHAT, HOW, WHEN & WHERE | CSR qualified manpower can help world to fight COVID-19

‘CSR will be a new domain for budding and working professionals’  – JNICSR Foundation

What is csr?

Corporate social responsibility (CSR) is a term that encompasses ways companies can take responsibility for the social and environmental impacts of their business. It includes sustainability, diversity and inclusion, human rights, ethical business practices, volunteerism, philanthropy, cause-related marketing and activism.

What CSR means in India?

India is the first country in the world to make corporate social responsibility (CSR) mandatory, following an amendment to the Companies Act, 2013 in April 2014. Businesses can invest their profits in areas such as education, poverty, gender equality and hunger as part of any CSR compliance.

“referred to in section 135 :”CSR Policy” relates to the activities to be undertaken by the company as specified in Schedule VII to the Act and the expenditure thereon, excluding activities undertaken in pursuance of normal course of business of a company.”

Section 135 also states ‘Every company having net worth of rupees five hundred crore or more, or turnover of rupees one thousand crore or more or a net profit of rupees five crore or more during immediately preceding financial year shall constitute a Corporate Social Responsibility Committee of the Board…’

Is CSR really CSR in India?

The corporates have often misunderstood the thrust of CSR and have borne the brunt of it.

CSR in India is a result of the 2013, Companies Act. India is one of the few countries in the world to have a dedicated CSR act. In fact, it is the first to have brought about a legislation to implement CSR activities, followed by United Kingdom

Why do we need CSR Professionals at all?

With many companies being penalised for not spending the CSR fund properly, it has become mandatory for the companies to employ good csr professionals .

To be able to manage the ambiguity in CSR is having a good working knowledge of the issues that it covers, good enough that you understand the principles and can apply them to different circumstances. These typically cover areas such as the environment, human rights, diversity and equal opportunities (no, they’re not the same thing) and a range of issues such as education or homelessness as they affect your own communities.

How to provide CSR education in India?

CSR is a tricky concept in India as often corporates consider spending money on Literacy and NGOs’ as csr activities.

A good CSR also includes a neighbourhood concept where by sustainable development is balanced by giveaway to immediate surroundings in the form of eco friendly movement, Gender, schooling, water facilities etc.

Training employees or candidates for CSR endeavours requires a readiness and proactive need only wholistic courses can provide.

What should a good CSR course have?

A good CSR course believes in adding skills  to one’s current education. It will not only increase one’s potential, but will also help them to think and implement more progressively and contextually while integrating imbibed values, job core functions and acumen into better decision making. This will not only improve current CSR practices, but increased access to corporate sustainability will take them to superlative level of performance.

Where to look for while doing CSR?

CSR education is the mother of new society and every corporation employee should have at least mid-level knowledge of CSR so that corporation can perform a better CSR instead of Just a CSR. At JNICSR, we enlighten and empower to current and budding professionals with knowledge, people and business skills to excel as leaders in socially responsible corporates. 

Our graduates are able to think progressively and contextually while integrating values, skills and acumen into better decision making process. With a minimal fees structure, we provide access to quality education in an evolving and mature field across populations and geographies. With our triple pillars Exploration, Equality and Excellence, we create skilled professionals to meet triple bottom line of corporates which is People, Planet and Profit. Teaching community development, socially responsible investment and CSR, in order to prepare students for socially responsible employment. Sustainability and CSR are increasingly important for professionals to address.