The MODI – FICATION OF INDIAN SOCIETY : Swachh Bharat Abhiyan

Swachh Bharat Abhiyan (English: Clean India Movement) is a campaign by the government of India to clean the streets, roads and infrastructure of the country’s 4,041 statutory cities and towns. It includes ambassadors and activities such as run, national real-time monitoring or spread of updated NGOs practices.

The Ganga or the Ganges is the longest river in India. River Ganga originates from the Gangotri glacier in the Himalayas. Then, it flows through the major areas of Northern India and west Bengal where it divides itself into Padma and Hugli before meeting the Bay of Bengal. Thus, it traverses a long distance of 2525 km; and it covers 861404 sq. km areas of its basin.

Prime Minister Shri Narendra Modi launched the Swachh Bharat Mission (SBM) on October 2, 2014, the birth anniversary of Mahatma Gandhi. The ambitious programmer aims to make the streets, roads and infrastructure across the country clean by October 02, 2019, the 150th birth anniversary of the Father of the Nation. It is India’s biggest ever cleanliness drive.

Involvement of Eminent personalities

Launching the mission, Prime Minister had nominated nine famous personalities for the campaign. They joined the campaign and nominated nine more people. Thus, a momentum has been built with people from all walks of life joining it. Eminent personalities such as Aamir Khan, Amitabh Bachchan, Kailash Kher, Priyanka Chopra and leading sportspersons like Sachin Tendulkar, Sania Mirza, Saina Nehwal and Mary Kom are part of the SBM. The case study of River Ganga can be summarised as:

Collect funds that would be used in various activities to clean Ganga river:

• To control Ganga water pollution.
• Waste and disposal treatment plants should be set up.
• Redevelopment of Ghats
• R&D projects for cleaning the river, etc.

What Factors have contributed to the pollution of the Ganga waters:

The erosion of the banks is a permanent feature; and this fact has been constantly making the waters muddy, full of dirt, and filthy. Large portions of its banks are protected with trees and forests; and the remaining parts are, obviously, battered by erosion.

Secondly, many towns and cities are located near the Ganga basin; and the decomposed substances, both organic and inorganic, find their last refuge in the waters of the Ganga.

Thirdly, the vast areas in the Ganga basin have been occupied by industrial complexes. The textile, leather, plastic, and rubber factories of these places have been exhausting their poisonous effluents to the Ganga; and the sewage disposals of the chemical plants have been playing havoc with the process.

The objectives of the mission are mentioned below:

• Elimination of open defecation
• Eradication of Manual Scavenging
• Modern and Scientific Municipal Solid Waste Management
• To affect behavioral change regarding healthy sanitation practices
• Generate awareness about sanitation and its linkage with public health
• Capacity Augmentation for ULB’s
• To create an enabling environment for private sector participation in Capex (capital expenditure) and Opex (operation and maintenance)

The Mission has the following components:

• Household toilets, including conversion of insanitary latrines into pour-flush latrines;
• Community toilets
• Public toilets
• Solid waste management
• IEC & Public Awareness
• Capacity building and Administrative & Office Expenses (A&OE)

Swachh Bharat Abhiyan was mission / initiative taken up by the PM of India, Mr. Narendra Modi. This mission was to clean India and remove its dirt and dust. India at that time became very unhygienic and unfit for human habitation. Garbage was thrown here and there by people. So, this mission was a need instead of a luxury for this country.  Awareness campaigns are taking place and people are understanding its importance. Swachh Bharat Abhiyan is indeed successful in acknowledging the unhygienic conditions in India. Instead of ignoring the sanitation issue, working towards the clean India is undoubtedly a good thing. Many private and public sector companies like TCS, Mahindra, Rotary International are actively involved in the construction of toilets.The World bank has approved a loan of 1.5 billion dollars to aid the sanitation objective.Though the target seems believable by 2019, the problem of open defecation will be reduced to a great extent by then. That’ll be enough to call this program successful.

jnicsr #jnicsrtimes #nikhilkumarsarojaz

www.jnicsr.com